2. The Challenge Appealing to parents and children alike: The banner needed to balance professionalism with a warm, inviting look. Clarity from a distance: The text and visuals had to be readable and engaging even when viewed from afar. Brand consistency: The design needed to align with Miraculous Milestones’ established identity—simple, educational, and nurturing. Space limitation: Unlike a flyer or brochure, a vertical banner has limited real estate, requiring careful prioritization of elements. 3. Our Approach Imagery: A bright, joyful image of children playing and learning was chosen to instantly communicate the brand’s focus on early education. Typography & Messaging: A large motivational tagline, “Ignite a love and motivation for learning,” was placed centrally to reinforce the brand’s mission. Color Palette: Warm, earthy tones (green-beige with white text) evoke growth, positivity, and trust. Brand Logo Integration: The Miraculous Milestones logo is positioned prominently at the base for strong brand recall. Website Placement: A clear call-to-action is included at the bottom with the website link, ensuring viewers know where to go for more information. 4. The Solution Top Section: Engaging photo of happy children actively learning to establish an emotional connection. Middle Section: Motivational tagline in a playful, yet legible font that resonates with both children’s energy and parents’ aspirations. Bottom Section: Brand logo paired with the website in a clear, contrasting color block for accessibility and memorability. 5. Outcome & Key Takeaways The banner successfully combines visual warmth with brand clarity, making it approachable and professional. Its clean, vertical layout ensures the message is instantly readable, even in busy environments. The design highlights the organization’s core mission—nurturing children’s love of learning—while maintaining a polished, cohesive identity. This banner is versatile for events, classrooms, and community centers, offering strong visibility and brand presence.